When it comes to custom labels, there are a variety of options to choose from depending on your needs. Selecting the right type of label can make your product stand out and leave a lasting impression. Here are some of the most popular custom label types that you can create for your business or personal use.
Embossed Labels
One unique label option is embossed labels. These labels have a raised effect that adds an elegant, luxurious look and feel. The embossed design makes the text and images on the label pop off the surface. This 3D effect provides great visual interest and tactile texture. Embossed labels work nicely for cosmetics, skincare, candles, and upscale food products where you want to convey quality and sophistication. The embossed process does usually cost more than standard labels, but the impact can be worth it. When you want your brand or product to be memorable, embossing is a great custom label technique to consider.
Waterproof Labels
If your product is going to be exposed to moisture, waterproof custom labels are essential. Typical paper labels will easily tear or peel off when wet. But waterproof vinyl and polyester labels are durable and can withstand exposure to water, snow, ice, and more. These sturdy labels won’t smudge or run when damp. Waterproof labels are ideal for bath products, outdoor gear, bottles, jars, and items that need to maintain their labeling even with regular contact with liquids. The waterproof material is also resistant to abrasion, fading, and chemicals too. For labeling that stands up to wet environments, be sure to request waterproof custom labels.
Foil Stamped Labels
For an elegant, upscale look, consider foil stamped custom labels. These labels utilize foil material that is stamped onto the label stock using pressure and heat. The foil leaves a shiny, gleaming metallic finish in the stamped areas of the label. This could be the text, logo, decorative borders or accents. Gold and silver foils are popular, but other metallic colors like copper, bronze and more are options too. The striking foil design will help your product stand out on the shelf. Foil stamping is ideal for premium brands, particularly in categories like wine, spirits, gourmet foods, cosmetics, and confections where you want an air of luxury.
Extended Content Labels
When you need ample space for product details, instructions, ingredients, and more, extended content labels give you the larger labeling real estate. Rather than confining copy to just the front of a small label, extended content labels wrap around the product, providing room for the extra information. This allows you to include all the text, warnings, disclaimers, and directions needed without cluttering the design. These wraparound labels are extremely useful for pharmaceuticals, health and beauty items, food products, and anything with lengthy copy requirements. The wrap design also enables creative marketing messages and impactful branding. Extended content labels ensure you have the flexibility to include all necessary copy.
Creating custom labels can really amplify your branding and representation. Consider which type best suits your product, image, and needs. With options like embossing, foil stamping, extended wrapping and more, you can find the ideal label style to make your product stand out. Reach out to The Columbine Label Company to learn more.