How to count views and statistics of your channel in Telegram

Some users are wondering how to count Telegram views and see the statistics of a channel or group. In this article you will learn how to do it.

How to count statistics and views in Telegram channels

There are still people who do not know how views in Telegram work.

1. Views are uniform throughout the entire Telegram space. They are attached to a post only in channels, public or private, but the counter ticks everywhere. A post from a channel forwarded by a bot to the PM of a user subscribed to the bot will receive views by the number of reads. Forwards to PMs, chats, anywhere – everything gets counted.

This has always opened (and is used by a number of scammers) a wide field for scamming: if 10 thousand bots that read posts are subscribed to a private channel, the forwarded posts will get these 10k views, and this will be reflected on the main channel.

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2. (hypothesis, established since last year) Views are reset every 00 hours 00 minutes 00 seconds by server time. Servers are in different places, channels are also on different servers, so zeroing is different for everyone. Zeroing means that your second view of the same post will give it +1 view.

To put it simply, if you see the same post two days in a row when you enter the channel, it will get two views.

3. Views are counted the moment you see a peephole on your screen.

So if there are 3 posts on the main screen of your channel, 1 per day, they will all get x3 to actual views.

4. When you use the “scroll down” button, views to “in-between” posts do not count. So if you’ve been rambling and the user clicks the scroll to the end – that’s it, there will be no views until the reader manually scrolls up.

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How to count statistics in Telegram

There are no special functions for counting channel or chat statistics in Telegram yet. Only the “eye” is available – the number of post views, which are not structured in any way. This includes reposts to other channels and group chats, plus dialogs between users. The administrator also sees the number of subscribers. We tell you about 6 ways to still calculate the effectiveness in Telegram.

Counting chat visitors using a repost from a private channel

To apply this method, create a private channel where you are the only participant. We write a message in it and repost it to the chat of interest. The counter in the private channel will show us only those readers who saw the message in the chat.

Using a private record

The pinned record is configured by the administrator. It is displayed at the top of the chat window. We use the private channel again to repost the post to the chat from there. Each visitor of the chat leaves one view of the pinned record, even if he/she does not join the discussion.

Let’s calculate the average number of views for the channel

For channel owners with an established audience, it is useful to calculate the average number of record views. Here you need simple math: add up the number of views, divide by the number of posts. Anything much higher than this number – readers from the outside, excluding organic users. This metric comes in handy if, for example, you’re testing a promotion or decide to change your content. You’ll see if it’s working to attract an audience to the channel.

Analyzing DAU/WAU/MAU metrics data

DAU/WAU/MAU metrics data in Telegram now: 1 / 2.3 / 4.6 respectively. Fyodor Skuratov writes about this in his channel “Telegram Marketing”.

For example, on the day of publication, you clocked a DAU of 100 views. A week later you got a WAU of 230, and a month later you have an MAU of 460 views respectively. Such indicators or close to them mean that the audience is alive and the content is interesting to them. If the post is seriously underperforming, the audience has left your channel.

Apply UTM tags

If you publish a link to your channel, use UTM tags. This tool works with Google Analytics, which handles UTM parameters such as:

• Source.
• Medium.
• Content.
• Campaign.

Link builders like utmurl.ru or urlutm.ru help to collect the necessary parameters, and later GA sorts their values.

Important detail: links with UTM tags look bulky. By shortening the link with special services, you will get even more useful information about the reader.

Shortening links with special services

Services like goo.gl or bit.ly shorten links to publications and collect data about users. Everyone who clicks on such a link tells you their location, OS version and time of click. The data is organized into understandable charts and graphs. If your channel has a lot of links to third-party resources, use such services.

There are two main tools for promoting channels. The first is marketing outside Telegram: placing links on your website, in FB, in VK and generally driving traffic “outside”. Most of the audience is not subscribed to any channels, and yours will be the first.

It should be taken into account that both FB and VK block Telegram advertising, so the working formats for paid placement are advertising exchanges, such as Sociate, or manual seeding in communities.

The second format is to use seeding in Telegram channels. Our exchange can do this. The price of a subscriber in different segments varies greatly. A click costs from 1 to several cents on average. There are also much smaller numbers, for example, on bots the price of “launch” in the neighborhood of a ruble. But this requires a very good native placement format.