L’Oréal India is fast becoming a transformative beauty leader – ranking 61st among 1200 of the nation’s most trusted brands, according to the Brand Trust Report 2014. Constantly reinventing its brand identity and narrative to become more inclusive, concern-oriented, and research-backed, it comes as no surprise that the label has firmly set itself apart from its competitors in the beauty business.
It’s safe to assume you possess more than just one Loreal product. So, if you wish to restock on your favourite brand before the new year commences, here’s a list of L’Oréal bestsellers – spanning the categories of skincare, hair care, and makeup.
L’Oréal Paris Revitalift 1.5% Hyaluronic Acid Serum
A brand bestseller that lends a healthy dose of hydration and reduces the appearance of fine lines by up to 60%, Loreal Paris’ Revitalift 1.5% Hyaluronic Acid Serum boasts concentrated hyaluronic acid that penetrates deep into the epidermis for plump, youthful-looking skin. Suitable for all skin types, it doesn’t contain parabens, fragrances, or alcohol and is non-comedogenic. Touted as the No. 1 serum in the world – based on NielsenIQ RMS data – the lightweight and non-sticky potion is ideal for minimising the appearance of mature lines.
L’Oréal Paris Extraordinary Oil Hair Serum
Formulated specifically for Asian hair types, the L’Oréal Paris Extraordinary Oil Hair Serum features a harmonious blend of six rare flower oils, including rose, jasmine, chamomile, tiare, flax, and lotus, that curb frizz up to 59% and leave you with 30% stronger and 4x shinier tresses. This bestselling offering works wonders for curly, wavy, and straight hair, helping keep flyways and unruly strands in check. Besides, this multi-purpose hair care essential can double up as a heat protectant, detangler serum, overnight DIY spa, and pre-wash hair treatment while protecting your strands from harmful UV rays.
L’Oréal Paris Infallible 24H Fresh Wear Foundation in a Powder
Delivering full matte coverage in a single swipe, the Loreal Paris Infallible 24H Fresh Wear Powder Foundation is a transfer-proof, waterproof, sweat-proof, and humidity-resistant formula that comes in six shades for every skin tone. Powered by a unique micro-grip technology, the longwear powder foundation is ideal for oily skin types who desire a mattified appearance. Quickly absorbing excess sebum, this customer-favourite product is perfect for touch-ups on the go.
L’Oréal Paris Glycolic-Bright 1% Glycolic Acid Serum
As per the results of a clinical test conducted on 79 Indian women, this potent potion containing glycolic acid and niacinamide diminishes the appearance of dark spots. Validated by dermatologists, the Loreal Paris Glycolic-Bright 1% Glycolic Acid Serum penetrates deep within the epidermis, accelerating skin cell regeneration and eliminating melanin. Cellular renewal facilitation helps address hyperpigmentation, boost radiance, remove skin roughness, and improve skin tone. The best part? This everyday-use serum works wonders for sensitive skin types, too!
L’Oréal Paris Hyaluron Moisture 72H Moisture Filling Shampoo
Lustrous, healthy hair is just a product away. The Loreal Paris Hyaluron Moisture Shampoo promises intense moisture to eliminate frizziness, strengthen hair follicles, and add bounce. Suitable for all hair types, this dermatologist-approved formulation doesn’t solely lend a hydration boost but also retains moisture to ensure optimal hydration. If you possess an unmanageable mane, this product is for you.
L’Oréal Paris Voluminous Lash Paradise Mascara
Desire luscious, long lashes? The L’Oréal Paris Voluminous Lash Paradise Mascara is your best choice. This formulation delivers up to 20x more volume and 2x more length and is infused with floral oils, including castor oil, rose oil, and cornflour extract, to nourish your eyelashes. Ophthalmologist-tested and suitable for sensitive eyes, the hourglass, soft fibre brush features over 200 bristles to coat your lashes in a single swipe. Plus, the creamy, balmy formula ensures zero flaking or clumping.
L’Oréal Paris Revitalift Crystal Micro-Essence Smoothing + Radiance
One of the brand’s bestselling offerings, this weightless essence sloughs away dead cells, controls sebum, minimises the appearance of pores, and improves skin luminosity owing to salicylic acid. Boasting advanced technology that allows the potion to penetrate up to 10 skin layers, this formulation is suited to Indian weather conditions and all skin types, including oily, acne-prone, and super-sensitive skin. After two weeks of usage, 94% of consumers reported optimal skin hydration, 96% claimed that their skin felt smoother, and 97% witnessed improved radiance.
L’Oréal Paris Infallible Full Wear Full Coverage Concealer
The L’Oréal Paris Infallible Full Coverage Concealer helps camouflage blemishes, skin imperfections, and dark circles. The new and improved formula is sweatproof, heat-resistant, and a favourite among L’Oréal Paris’ loyal customer base, delivering a matte finish for up to 24 hours. After recommended usage, 85% of consumers confirmed the product’s long wearability, 82% declared that the concealer doesn’t crease, and 81% stated that it provides optimal coverage. The lightweight formula also features a doe foot applicator for seamless application. One stroke can conceal hyperpigmentation, acne scars, and discolouration while also helping contour your skin sans flaking, creasing, or fading.
L’Oréal Paris hosts a range of cosmetics best suited to Indian skin and hair types – targeting the most pressing concerns faced by our population. So, before the new year commences, stock up on bestseller offerings from the brand! In addition to these most popular products, we recommend the L’Oréal Paris Magic Retouch Instant Root Concealer Spray, the Revitalift Hyaluronic Acid Plumping Day Cream, the True Match Super-Blendable Foundation, the Brow Artist Genius Kit, and the Infallible Matte Resistance Liquid Lipstick.