What is an Event?
Table Contents
Events are planned occurrences that are organized beforehand and take place at an exact place and time. Some events can happen once, as well as there are events that can reoccur more than twice. Events are usually important occasions and take detailed and careful preparations.
Events have diverse characteristics and can refer to various occasions. Events can be social, business, commercial, educational, cultural, etc. Events don’t occur unexpectedly, but they are set up and carried out at specific places and at exact days and times.
Types of Events
Events can have different purposes and based on those purposes and reasons we can distinguish different types of events. Let’s mention the types of events and speak about what they are set up for. If we take into consideration the size of the event then there are:
- Mega Events
Mega events are usually defined by the size of the event, the number of attendees, the scope of media attention that they attract, and the impact that they have on the environment and the population. The mega events include a large audience and are of a global characteristic.
- Local Events
Local events are planned and carried out at an exact place to attract the local audience; those from local markets. Local events are a good way of bringing local communities together for different purposes. Here the money invested is not in huge amounts as well.
- Major Events
Major events are some kind of events that are between local and mega-events. Major events gather a crowd in thousands but not in millions. Major events also require a huge amount of money to organize and set up the event successfully. Major events need a person who can manage the immense crowd of people and the event itself.
Types of events can also be distinguished into these categories:
- Business Events
These events are usually organized to promote brand awareness, boost brand visibility, launch a new product, etc.
- Political Events
These events include political or any other type of protest. Political events refer to politics and government-associated occurrences.
- Social Events
These types of events are organized to gather people together for socializing such as weddings or other ceremonies.
- Cultural Events
Cultural events are about this or that specific culture. These types of events bring together people of shared cultures and traditions.
- Fundraising Events
Fundraising events are carried out to raise money for different types of charities, such as running charities, baseball charities, etc.
- Educational Events
Educational events refer to the process set up for educational purposes, bringing together people to learn new things about a specified sphere or topic. These events are good for educational purposes overall.
Importance of Events
Events are not organized by accident, instead, they are planned carefully and carried out for a specific reason and purpose. All kinds of events are considered important, whether it’s a mega event, local or major event, or whether it’s a business event, social or cultural event. Let’s bring a few reasons to understand why events are important:
- Socializing
One important feature of events, no matter what kind of event it is, is that they bring together people. People of different identities, diverse interests, and opinions, but something in common. Events make people get out of their homes and socialize with the rest of society. This is important, because it underlies other important benefits of events.
- Education
Events create a very convenient environment for getting new information. As stated above when people go out to socialize they come to the next step, which is the educational process. Due to events, people may learn about a lot of things they had no idea about. For instance, in the case of business events, people may get to know other companies, what they offer, and what the vacancies are at that moment.
- Brand Awareness
Events are a good way of creating brand awareness and increasing brand visibility. A well-organized business event may leave a good impression on the audience and thus enhance the customer range.
- Product Launch
Events, especially business events can be an effective way of launching a new product. As events include a large scope of attendees it’s beneficial for the organization to launch the new product, introduce it to the audience, and get feedback.
Thus, we mentioned some of the importance of events, but several characteristics boost the importance of events.
What is Event Planning?
Event planning refers to the process of planning and realizing the event. This includes all the organizational aspects of the event, such as the budget, the time and the place, the purpose, the target audience, etc.
It’s essential to have a carefully planned structure for the event. As it seems, event planning is a rather complicated process that requires a great deal of responsibility and attentiveness to details. To hold a successful event that will give the desired results one needs to have the event planning under their control, to set up everything in the planned sequence.
Usually, the process of event planning is executed by the event planner, who is responsible for all the details of the event. In some cases, when the event is planned to be quite big, the event committee is formed to take care of various aspects of the process of event planning. When the events are well-organized they keep the audience engaged and interested in the process and it results in the emergence of interest in the company as well. To trigger the interest of the audience the event planner or the event committee should find engaging activities to include in the event process. One of the activities that can be beneficial for the event is the use of online quizzes by event organizers. Those are engaging activities and can be useful for the event planners both during the event and pre-event.
What are Online Quizzes?
Online quizzes are very convenient tools designed to assess the knowledge of the participants, meanwhile being an engaging and motivational process. Online quizzes have become quite popular among Internet users, companies, teachers, etc.
Online quizzes consist of a series of multiple-choice questions, questions that require open-ended answers, true or false answer questions, and so on. They cover a wide range of topics, including general knowledge, languages, different subjects, personality assessment tests, etc.
Quizzes have several benefits when it comes to organizing events. For instance, quizzes are quite flexible for any kind of event and audience, they can be adapted to the company, its purposes, and the preferences of its audience. Quizzes allow including videos, images, and audio in the process. Another benefit of using quizzes during events is the immediate feedback opportunity.
Online quizzes are very convenient for participants as well. They are convenient for their flexibility. Participants can take part in the quizzes regardless of their place and time. Moreover, quizzes allow you to go back to check your answers and look through the mistakes you have made. Online quizzes are applied to diverse fields. In education, they are valuable tools for assessing students’ knowledge and understanding of the subject, helping them to revise the covered material, and preparing for the upcoming examination.
Online quizzes are popular for entertainment purposes, with trivia quizzes, and personality tests getting very popular on different social media platforms.
5 Reasons Why Event Organizers Should Use Online Quizzes
As mentioned above, online quizzes are quite useful tools and are beneficial for event organizers. There are many reasons why event organizers should use online quizzes, but let’s speak about the most important five reasons:
- Engaging Audience
A good reason why online quizzes should be applied to events is that they keep the audience actively engaged. The participants check their knowledge of the event subject, and during the whole process, they interact with the company. This can result in different discussions and voicing different opinions. To further enhance engagement and interactivity, event organizers can leverage quizzes such as WordPress quiz plugins, allowing for seamless integration and interactive features that captivate the audience.
- Entertainment
Another reason to use online quizzes when organizing events is that quizzes are a form of entertainment. They keep the audience entertained and spend the time having fun with a kind of gamification element.
- Immediate feedback
Event organizers should use quizzes because online quizzes provide immediate feedback. This allows understanding what areas should be improved later with the use of real-time data.
- Convenience
Online quizzes are flexible and convenient for both participants and the event planners regardless of the size of the event and the format.
- Building Community
Quizzes give the chance to the participants to find people that share their interests. With the help of quizzes they compete, have discussions and learn something new with people of mutual interests.
Overall, quizzes are very helpful for event planners. Using online quizzes during your business events will surely give results. Moreover, through quizzes it’s possible to gain increased audience engagement, keeping them involved in the process. It gives instant feedback which simplifies the whole process of gaining data and making decisions. Thus, online quizzes are quite multi-functioning, they are a very useful tool for gaining information, and making data-driven decisions and improvements.